Dr. Mary Lucus-Flannery, DC
Heidi Haavik, DC, PhD
Com/Marketing: Tell the Chiropractic Story and Connect to Possibility
Mary Lucus-Flannery is a chiropractor, an educator, and a professional storyteller. Mary is obsessed with storytelling as the ideal innate form of communication. Storytelling touches people’s hearts and minds and allows shift to occur. She is the founder of The Art of Story Project – a business that teaches chiropractors to develop and deploy their most valuable stories to build their businesses.
Mary is passionate about helping millennials thrive and helping chiropractors communicate and sell chiropractic more effectively. Mary has worked at three different chiropractic colleges in the past 21 years. Mary is currently the Dean of Enrollment at Life Chiropractic College West where she has lead the enrollment team to substantial growth in the past six years. Mary is a podcaster and a professional writer. She also teaches for the ICPA.
Tell the Chiropractic Story and Connect to Possibility
Chiropractors have rigorous training in technique and practice management – and very little time spent honing the skills of storytelling and communication. Learning communication might seem boring – but it’s is one of the most vital skills a chiropractor can learn.
We are working in an ever changing environment where communication styles are changing quickly through technology and the rise of the millennial generation. Scripts and systems are not enough. When we try to “educate” – we often fail to connect. Yet, when we tell true and authentic stories – we change everything. Every chiropractor, no matter how successful, can connect better with this training.
As a modern chiropractor, if you embrace the values of a new audience and learn to tell the chiropractic story with heart and talent, you will rise through the noise of our busy world to become a huge influencer in your community.